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Marco the MarketIt Growth Coach

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Marketing Basics
UNIT 1

Marketing Basics

4 lessons · Boss Challenge: Plan a launch for a new sneaker brand

In Progress
START!
What is a marketing funnel?
Know your audience
Pick your channels
Find your brand voice
Unit Chest (+50 XP)
BOSS
Plan a launch for a new sneaker brand
Search Engine Optimization (SEO)
UNIT 2

Search Engine Optimization (SEO)

5 lessons · Boss Challenge: Fix a struggling blog page

Locked
How search engines work
Keywords and search intent
On-page SEO
Backlinks and authority
Technical SEO basics
Unit Chest (+50 XP)
BOSS
Fix a struggling blog page
Social Media Strategy
UNIT 3

Social Media Strategy

4 lessons · Boss Challenge: Grow a new account from zero

Locked
Choosing platforms
Content formats that work
Engagement and community
Posting rhythm and calendars
Unit Chest (+50 XP)
BOSS
Grow a new account from zero
Paid Advertising & PPC
UNIT 4

Paid Advertising & PPC

5 lessons · Boss Challenge: Cut CPA by 30% on a budget campaign

Locked
How ad auctions work
Targeting the right audience
Writing ad copy
Budgets and bidding
A/B testing
Unit Chest (+50 XP)
BOSS
Cut CPA by 30% on a budget campaign
Email Marketing & Retention
UNIT 5

Email Marketing & Retention

4 lessons · Boss Challenge: Write a 3-email welcome flow

Locked
Building a list
Subject lines that get opened
Welcome and automation flows
Deliverability and spam
Unit Chest (+50 XP)
BOSS
Write a 3-email welcome flow
Content Marketing Mastery
UNIT 6

Content Marketing Mastery

5 lessons · Boss Challenge: Map a 3-month content calendar

Locked
Content strategy
Blogging that ranks
Video and short-form
Storytelling
Repurposing
Unit Chest (+50 XP)
BOSS
Map a 3-month content calendar
Data & Growth Analytics
UNIT 7

Data & Growth Analytics

5 lessons · Boss Challenge: Diagnose a declining campaign

Locked
Key metrics: CTR, CPC, conversion rate
Tracking and UTMs
Reading dashboards
Attribution basics
ROI and ROAS
Unit Chest (+50 XP)
BOSS
Diagnose a declining campaign
AI Tools in Modern Marketing
UNIT 8

AI Tools in Modern Marketing

5 lessons · Boss Challenge: Build an AI-assisted research brief

Locked
AI for research
Writing with AI, safely
AI for ads and creative
Automation workflows
Limits, ethics, and disclosure
Unit Chest (+50 XP)
BOSS
Build an AI-assisted research brief
Full-Funnel Capstone
UNIT 9

Full-Funnel Capstone

4 lessons · Boss Challenge: Design a full-funnel campaign plan

Locked
Define goals
Choose channels and budget
Build the plan
Measure and learn
Unit Chest (+50 XP)
BOSS
Design a full-funnel campaign plan